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Sobre
A Três Coroas é uma cachaça do interior de Minas Gerais bastante conhecida pelo seu mais puro sabor de cana, seu diferencial mais apreciado por entusiastas de destilados. A empresa existe desde 1975 e foi fundada Por José Manoel de Bastos.
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Processo
O processo de redesign precisava transmitir todo o potencial da bebida. Desse modo, foi desenvolvido um visual nobre com design novo para a caixa e para a garrafa trazendo mais valor ao produto e expandindo o público para um nicho mais requintado.
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Conceito
A Três Coroas é uma marca totalmente tradicional que vem de várias gerações da família Bastos. O próprio nome faz referencia ao local onde a fábrica foi fundada, o córrego Três Pedras, que é um dos cartões postais da cidade de Ouro Verde De Minas. O apego a essa maravilha não poderia estar de fora da nova logo, pois ali foi a base e o começo de toda uma história.
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Cores
A nova paleta de cores precisava transmitir a nobreza e pureza da aguardente. Assim, as cores escolhidas foram o dourado, preto e o branco.
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